Brand

Brand kit

Colors, approved lockups, boilerplate, and naming for articles, listings, and partnerships. See also our partners page.

Color

Botanical Garden palette

Cream pages, forest type, terracotta for action. Copy any hex for press kits, decks, or partner materials.

cream

#F9F7F2

Page background, light surfaces

mist

#E6EBE4

Secondary surface, borders, muted panels

stone

#D1DAD0

Stronger borders, dividers

forest

#3A4D39

Primary text, dark chrome, secondary buttons

charcoal

#2C3628

Deepest text / photo overlays

sage

#5F6F5E

Body / supporting text

terracotta

#BC5A45

Primary CTA, eyebrows, accent

terracotta-dark

#A04532

CTA hover

olive

#8A9A5B

Secondary botanical accent

lime

#C5D46A

Lime wheel in lockup and email themes — not a Tailwind token yet

Voice

Approachable craft: warm, clear, and honest about home bartending. Say MixWise (capital M and W). Site: getmixwise.com.

Boilerplate

Copy-ready blurbs

Ready-to-use descriptions. Choose the length that fits your format.

One-liner

MixWise helps everyone make better cocktails at home with curated recipes, smart cabinet matching, Learn paths, and tools to remember what you’d pour again.

Short

MixWise is a free home bartending companion. Learn classic and modern cocktails with history and practical tips, match drinks to the bottles you already own, follow friends who pour, and keep favorites, notes, and skips as you improve. Craft without complexity for weeknights, guests, and the drink you’ve always wanted to try.

Long

MixWise helps everyone make better cocktails at home. It’s a curated library and a practical bar companion. Browse cocktails with clear measures, context, and tips written for real kitchens. Add the bottles on your shelf and see what you can pour tonight, what’s one ingredient away, and what your cabinet is capable of. Study with Learn paths, methods, and techniques. Follow friends, share invite links, and see what people you know are pouring. Save favorites, jot tasting notes, skip drinks you won’t remake, and treat home mixology like a craft you can grow into. Whether you’re matching what you have, learning a classic, or refining your palate, MixWise is built to make home bartending more confident, more curious, and more enjoyable.

Naming